Netflix Secures ‘Sesame Street’ Movie Rights After Bidding War, Expanding Its Family Content Slate

Netflix has officially acquired the feature film rights to Sesame Street, marking a major expansion of its partnership with the iconic children’s brand. The deal follows a competitive bidding process involving multiple major studios, ultimately positioning Netflix as the home for both television and film projects tied to the long-running franchise.

The announcement confirms that the streaming giant will collaborate with Rideback and Sesame Workshop to bring the project to life. While details about casting or direction remain under wraps, the move signals Netflix’s continued investment in family-friendly and legacy content.

A Competitive Race for a Beloved Franchise

The path to securing Sesame Street’s film rights wasn’t straightforward. According to reports, Netflix faced strong competition from studios like Universal Pictures and Warner Bros., both of which had previously explored potential adaptations.

Warner Bros., which once held the rights for nearly a decade, exited early amid corporate restructuring, while Universal reportedly entered the race with high-profile producers attached. Despite the competition, Netflix ultimately secured the deal, aided by Rideback’s early involvement and creative approach.

Netflix declined to comment publicly on the acquisition, but the outcome highlights the platform’s growing focus on recognizable global IP.

Production duties will be handled by Rideback, the company behind major hits such as Disney’s live-action adaptations of Aladdin and Lilo & Stitch. The studio, led by Jonathan Eirich and Michael Lofaso, had already been collaborating with Sesame Workshop on an animated project, giving it a strategic advantage.

The famous Sesame Street set remains central to the franchise’s storytelling legacy (Image via Sesame Workshop)

Sesame Workshop will also serve as a producer, ensuring the film remains aligned with the brand’s educational and storytelling roots. This collaboration is expected to maintain the tone and values that have defined Sesame Street for decades.

A Natural Expansion for Netflix

This move builds on Netflix’s existing relationship with Sesame Street. The streamer previously secured television rights to the series in 2025, making the acquisition of film rights a logical next step.

By bringing both formats under one platform, Netflix can create a more cohesive content strategy around the franchise. This could include spin-offs, animated features, or cross-platform storytelling initiatives aimed at younger audiences and families.

The deal also reflects a broader industry trend, where streaming platforms are investing heavily in established franchises to attract and retain subscribers.

A Legacy of Iconic Characters and Stories

Since its debut in 1969, Sesame Street has remained one of the most influential children’s programs in television history. The series is home to beloved characters such as Big Bird, Bert and Ernie, Elmo, Cookie Monster, and Oscar the Grouch.

The franchise has previously been adapted into feature films, including Follow That Bird (1985) and The Adventures of Elmo in Grouchland (1999). However, a new theatrical or streaming film has not materialized in recent years, making this project particularly significant.

With Netflix now leading the charge, there is renewed potential to reintroduce these characters to a new generation while appealing to longtime fans.