How Much Do Halftime Performers Make In Super Bowl?

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How Much Do Halftime Performers Make In Super Bowl?
The Super Bowl stage

The Super Bowl halftime shows are the most awaited one every year and each fan of any artist legit waits for this time to see their favorite artist perform. However, in this article, we shall see how much halftime performers actually make in Super Bowl shows. This is the most famous question related to Super Bowl.

As many of you would be unaware for performers, it is one of the largest and finest performances of the year. The first event of the Super Bowl was held in 1967 and after all those years, the craze for the show is still the same and it is hence continued. Earlier, marching bands used to be the highlights of the event but a lot has changed since then.

The king of pop, Michael Jackson changed the whole aura and vibe of the shows. His performance on “Heal the World” was divine and it was just a magical one. Many of your favorite artists like Jennifer Lopez, Shakira, Lady Gaga, Beyonce, The Weeknd, Coldplay, Bruno Mars, Madonna, Britney Spears, Kendrick Lamar, Eminem, etc have performed in the super bowl shows.

So, without any further ado, let us go through all we know regarding the paychecks of halftime performers in the Super Bowl. Let’s continue.

How Much Does Super Bowl Halftime Show Cost?
Shakira & Jennifer Lopez in Super Bowl Halftime 2020

How Much Do Halftime Performers Make In Super Bowl?

The first question when anyone sees an artist perform at Super Bowl is how much is the artist paid? Many assumptions and theories have been made by many, be it their fans or anyone else. But the truth is something else. It may be shocking to discover that the performers at Super Bowl halftime are paid very less and that equals virtually nothing.

It is said that they are paid on a union scale, specifics are not mentioned and it is not the NFL that actually pays an artist. In conclusion, the artists don’t really carry a hefty amount of paycheck as it was thought but the shows are indeed a treat to our eyes. However, the cost of the Super Bowl is indeed a great one, read further to know about it.

How Much Does Super Bowl Halftime Show Cost?

No doubt, if this is the biggest show of the year, the cost of its operation and production must be very high. The stage, lights, workers, cameras, drones, fireworks, and all the other arrangements cost so many dollars that are just beyond our thoughts. The expenses are indeed very high and what is more stunning is that the performance does not last more than 15 minutes.

For example, it was studied that the performance of Shakira and Jennifer Lopez in 2020 ranged around $13 million while Lady Gaga’s was estimated at around $10 million. However, it was assumed by Forbes that an amount of $20 million is almost spent for each performance every year.

Why Do Artists Perform In Super Bowl?

It is not always about money, sometimes it is way above that. By performing in the Super Bowl halftime show, the artists gain enormous publicity and exposure in their fields. As a result, this really benefits their career in upscaling streaming, sales, and popularity. Super Bowl is more like an exposure for the artists.

It is always beneficial for the singers to get this place, chance, and vibe to showcase their big talented souls and perform on the world’s largest and most publicized stages. We have seen many singers benefit many folds via the shows they perform like Jennifer Lopez, Shakira Drake, The Weeknd, Rihanna, and many others.

This year the queen herself, Rihanna performed in the Super Bowl 2023 halftime show. Below, we have attached her preview before her performance which was just as amazing as expected. For the performance, you will have to check on NFL’s official YouTube channel.

Thus, this was everything we knew about how much the performers in Halftime make in Super Bowl. We hope the answers are quite clear. Also, comment down your favorite artist and the performance in a Super Bowl that has really touched your heart. Happy streaming!

Also read: All Of Us Are Dead Review: Is It Worth A Watch?

About The Author

  • Trisha Singh

    I'm Trisha, I'm writing anime & kdrama here at OtakuKart. I'm also exploring and building my type of life. You can reach out to me at

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