Both the program and her own drive have paid off since Simple Sugars has achieved a huge amount of success. They even managed to reach $80,000 in sales!
Simple Sugars can be bought online from the company’s website, as well as from selected independent retailers, spas, and salons.
Simple Sugars at Shark Tank Pitch
When Lani entered the Shark Tank, she was prepared to pitch her business and make a deal. She presented her product and explained that Simple Sugars is a skincare line made specifically for people with sensitive skin.
The Sharks were impressed with the business plan and strategy. They especially liked the fact that Simple Sugars doesn’t have any artificial ingredients and is a good alternative to regular beauty products. They thought Lani would do just fine on her own, but Lani had a different plan.
Lori liked the idea but felt the market for the product was too crowded, so she backed out. Kevin shared the same concern and decided to pass as well.
Robert thought he didn’t have an offer that Lani would accept and declined. Mark was a bit more excited about the idea and offered Lani $150,000 for a 33% stake in her company.
Lani tried to counter Mark’s offer with 25%, but Mark stood firm. Lani had a long road ahead of her, and she needed a lot of work to make the deal successful. Luckily, Mark was willing to help her out, and they reached an agreement.
What Happened After Shark Tank?
Appearing live on TV before millions of viewers and receiving Mark’s guidance helped Simple Sugars grow quickly. However, we know that an initial boost doesn’t guarantee long-term success, and it took a lot of hard work to keep the business going.
However, the boost was huge! The show’s producers warned Lani to expect a jump in sales after the show aired, and they were right. She had to prepare 800 orders in advance, and all of them sold out within days after the show aired.
In fact, during the week after the show, they sold $23,000 worth of products and earned over $1,000,000!
This success helped Simple Sugars become a leading natural skincare company for people with sensitive skin.
However, such a big boost came with many challenges. Lani had to deal with stock problems, customer service issues, and advertising. It was a big task, but with Mark’s help and her own hard work, she managed to keep the business going. In fact, Simple Sugars has grown even more since then.
With the money she earned, Lani was able to hire many new workers and grow the business. This helped her make the business more stable and gave her more freedom to continue expanding it.
Lani wants to grow her business so much that she dreams of making it one of the top natural skincare companies for women. With the help of Mark Cuban, she is getting closer to this goal.
By 2022, Lani had reached $6 million in annual revenue and managed to grow Simple Sugars’ reach by selling her products in independent retailers, spas, and salons. Simple Sugars is available in around 500 retail Destination Maternity stores, and they plan to expand even more.
Lani didn’t just focus on female customers; she also created a new line of natural products for men. The “Smooth for Men” line was launched in 2016 and has been getting a lot of positive reviews from customers.
As of the time this article was written, lifetime sales have passed $33 million, and the Simple Sugars team is excited to break even more records in the future.
Lani is also active on social media! She has accounts on Instagram, Facebook, and Pinterest. Her Instagram account has over 14,000 followers, and she often shares pictures of her team, office, events, and products.
To buy Simple Sugars products, one can visit the official website. The Simple Sugars team regularly offers sales and discounts to thank their loyal customers.
The reviews are mostly positive. In fact, Simple Sugars has received hundreds of reviews on Amazon with an average 4.5-star rating. So, the success is not only due to Mark Cuban’s guidance but also because of the quality of the products themselves.
She took a risk and turned her dream into reality, with Mark’s help along the way. With such an inspiring story, it’s no surprise that she has been featured in successful entrepreneur magazines like Forbes and Entrepreneur Magazine!
Simple Sugars’ net worth 2025
Lani Lazzari asked for a $100,000 investment in exchange for 10% ownership in her company, meaning she valued her company at $1 million. She made a deal with Mark Cuban for $100,000 in exchange for 33% of her company, which valued Simple Sugars at around $303,030.
After the show aired, Simple Sugars experienced a large increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate, which is typical for business growth, the current net worth of Simple Sugars in 2025 is about $10 million.
Where are Simple Sugars now?
Simple Sugars is now a successful business with over 500 retail locations in the United States and an online store. Since being featured on Shark Tank, Simple Sugars has been included in several magazines like Forbes.
The company continues to focus on making natural skin-care products using all-natural ingredients that are free of toxins or parabens. Their product line includes body scrubs, bath bombs, moisturizers, and lip balms made from organic sugar cane mixed with essential oils and other natural ingredients.
The success of Simple Sugars is impressive – the company has grown quickly since appearing on Shark Tank and has seen consistent sales growth every year.
How much have Simple Sugars made?
Simple Sugars has been very successful since it appeared on Shark Tank in 2013. Since then, the company has grown a lot and now makes over $6 million in annual sales. Founder Lani Lazzari says that the size of their team has tripled since their appearance on Shark Tank, and they’ve added many new products to their collection.
As for total sales, Simple Sugars has reported over $33 million in sales since appearing on Shark Tank. This amount includes multiple rounds of investor funding and many efforts to expand, such as the retail launch of their products in Destination Maternity stores.
How much is the company Simple Sugars worth?
Simple Sugars is currently valued at $10 million, according to various sources. The company was featured on Shark Tank in 2013 and made a deal with Mark Cuban. Before appearing on the show, the company had already seen some success, as the product was popular among customers. After the Shark Tank appearance, Simple Sugars gained even more attention and had a fast rise in sales.
Since then, Simple Sugars has experienced significant growth due to its innovative business model and focus on customer satisfaction. Their products are now available in over 500 select skincare stores across the country.
The annual earnings are currently estimated at around $6 million in revenue, and Simple Sugars is continuing to grow its presence in the skincare market.
Is Simple Sugars still in business?
Yes, Simple Sugars is still in business and remains a successful company. After appearing on Shark Tank in 2013, founder Lani Lazzari secured an investment from Mark Cuban. With this funding, they were able to expand their product line, boost marketing efforts, and grow their customer base.
Today, Simple Sugars offers a range of products, from body scrubs to lip balms, all made with natural and organic ingredients. Their products have been featured on several television shows.
[Updated: 04/04/2025]
