Pokemon GO Earns Double As Much From Halloween Special

The results from Niantic’s first Pokemon GO event this Halloween were incredible: The stats were on fire and revenue went from $10 million to $23.3 million between October 25th and October 29th!

pokemon-go-halloween-event-revenue

The Halloween event started on October 26th and included higher catch- and pay-out rates. It ended today (November 1st) and SensorTower – a company that focuses on app analytics – announced that October 29th had the highest overall boost since September 10th.

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